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Post by account_disabled on Mar 14, 2024 2:23:49 GMT -8
For many brands TikTok provides a safe space where their personality and have some fun. What is Duolingos TikTok strategy Viral trends A large segment of Duolingos TikTok content is jumping on viral trends and using their brand ambassador Duo to add a Duolingoshaped twist to these trends. If you follow them on TikTok you are likely to understand their obsession with Dua Lipa which acts almost as an inside joke with followers to reinforce a connection with them. Enjoyable content over promotional content The brands video content is purely focused on being enjoyable over being promotional something a lot of brands struggle to do. This strategy is a huge part of what has made consumers fall in love with the brands TikTok. Recently Duo ASB Directory their funky green ambassador features in most of their video content allowing the brands video content to still be recognisable whilst not being purely. The promotional. Mixing up an outdated strategy Duolingo is a brand that is not afraid to mix up its TikTok strategy when it does not seem to be working as well as it once did. If you have experience in marketing on TikTok you will know the frustration of the everneeded change of a TikTok strategy. How has this impacted Duolingo overall The best brands on TikTok know that vanity metrics are not everything You should not measure a brands success on social media purely based on vanity metrics likes comments shares etc.
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